A big-picture person with an eye for detail and 10 years of experience in marketing. At heart, I’m a true generalist who loves connecting the dots between brand, business, content, people, and growth.
Over the years, I’ve worked across brand marketing, content marketing, PR, social media, event marketing, market and competitor analysis, and turning strategy into practical action. During my years at Wise, I built a marketing function from scratch and helped create a fanbase that drives revenue. At Cactos, I’ve continued working where brand and business come together, shaping marketing direction, defining ideal customer profiles, supporting go-to-market efforts, and turning ideas and insights into action.
I love the bigger picture and get excited about ideas, growth, and what’s next. At the same time, I’m very hands-on and enjoy making things happen in practice. I love leading creative projects, making complex topics easier to understand, and creating marketing that feels both meaningful and commercially smart. Most of all, I enjoy working with people, building momentum together, inspiring others, and moving things forward as a team.
Hello!
My 9 to 5 adventures
Cactos
Today
Marketing Manager 05/2025-
I’m leading Cactos’ marketing activities from strategy to hands-on execution. I’m shaping our marketing direction so it supports our business goals, defining our ideal audience, and turning the bigger picture into practical actions across channels and markets. My work includes everything from ICP definition and competitor analysis in Finland and Sweden to content, PR, social media, events, and go-to-market actions for Sweden.
I don’t just sit back and watch — I also dive right in, creating content and concepts that support both our brand and business. That means everything from customer stories and video ideas to PR and campaign-related activities. I also work closely with sales and other teams to make sure our messaging, marketing efforts, and commercial goals all pull in the same direction.
What have I accomplished? In 2025, our marketing efforts generated about 400 inbound leads, 216 opportunities, resulting in 6,0M€ in marketing revenue. We also strengthened Cactos’ visibility through PR, earning 72 media mentions with a potential reach of 7.5 million, including coverage in some of Finland’s largest media outlets (HS, Talouselämä, Maaseudun tulevaisuus).
Wise People Group
Then
Marketing Manager 09/2020-04/2025
I’m leading all Wise marketing activities for our four specialist brands and our small but feisty marketing team.I’m crafting brand and marketing strategies that perfectly sync with our business goals, define our ideal audience, and map out our yearly marketing and content game plans. I don't just sit back and watch – I also dive right in, creating some killer content for social media, newsletters, and our websites. I’m also managing our marketing budget and ensuring every penny is well spent.
In addition, I'm also part of our leadership forum, where we dive into the future of our business and where the company is heading, delve into leadership topics, and cook up exciting projects to keep us moving forward.
What have I accomplished? I've built a marketing function from the ground up. We have met our goals for marketing driven revenue. Plus, each of our brands is inching closer to that desired brand awareness state we've been dreaming of within their specific audiences.
Wise Consulting
Then
Marketing & Sales 01/2017-09/2020
Crafting a yearly content marketing plan to back up Wise Consulting’s business game plan, and creating content for our website, socials, newsletters, and online ads. And of course, tracking those marketing moves. Plus, I’ve been busy setting up workflows with our sidekick, Hubspot.
I’m the brain behind our Wake Up with Wise breakfast seminars and digital webinars, making sure everything runs smoothly from start to finish.
Last but not least; I worked closely with the Swedish marketing team and we gave together Wise Consulting a fresh brand identity.
Add your pricing strategy. Be sure to include i
Before that
Marketing trainee 2016
As a trainee, I got to be the creative force behind our website content, crafting engaging blog posts, keeping our social media buzzing, and making sure our Wake Up with Wise events were a hit.
15/30 Research
Then
Trainee 2015
One of the coolest projects I worked on was a deep dive into how young people in Finland interact with media for one of the largest Finnish media companies. We used a mix of methods from service design to get a comprehensive understanding.
My gig? Well, I was all over the place – from conducting interviews to crunching data to editing video content. And yes, I was the one bringing it all together, presenting our findings with flair using PowerPoint and Keynote.
Kind words about me
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“I’ve had the pleasure of working closely with Isabella. Her energy and enthusiasm are not only contagious but instrumental in driving successful outcomes!
She is excellent at open communication and transparency which has been valuable asset in manager position. Some of Isabella’s standout qualities are also her creativity and problem-solving skills.
If you’re seeking a dedicated and evolving marketing and business professional with excellent interpersonal skills, I whole heartedly endorse Isabella.”
Emmi Hämäläinen / Marketing Specialist / Wise People Group -
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“When you meet Isabella, you can right away feel her positive aura and energy. As a professional, she is a modern marketing and storytelling professional and a great supervisor for the marketing team.
What I appreciated most is her business understanding and that makes her every company's biggest asset.
Isabella can lead sales & marketing processes and be an impactful leader. Isabella creates business, stories and she makes people grow.”
Leo Tuokko / Head of Growth / Wise People Group -
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“It is easy and fun to work with Isabella. She sees opportunities, dares to try new things and create new ways of doing things.
Isabella is efficient and knows how to prioritize correctly. She has independently built a new brand look for the Finnish market and managed to create a foundation despite small resources. Isabella does her job well and with a smile on her face.“
Maria Lörne / Head of Marketing & Communication / Wise Consulting AB
A few quick ones
What languages do I work in?
Swedish is my mother tongue, but my Finnish is just as strong. I went to a Finnish-speaking kindergarten, so both languages have always been a natural part of my everyday life. I also work fluently in English and speak French at an adequate level.
What tools have I worked with?
I’ve worked with tools like HubSpot, WordPress, Canva, Mailchimp, Office 365, CapCut, and AI tools such as ChatGPT, Gemini, and Claude.
What matters to me
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What matters to me *
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I’m motivated by growth, both in business and in people. I love learning new things, taking responsibility, and turning ideas into something real. I get a lot of energy from building, improving, and moving things forward together with others.
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Clarity, curiosity, authenticity, and freedom with responsibility matter a lot to me. I believe the best work happens when people feel trusted, inspired, and encouraged to take ownership. I also value good energy, honest collaboration, and workplaces where people can grow and be themselves.
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Outside of work, I recharge through movement, wellbeing, and all the little things that make life feel inspiring. I love all kinds of movement, from sweaty group workouts and tennis to slower moments in nature, yoga, and long walks that help me reset. Health and wellbeing are close to my heart, and so is the world around them, from lifestyle and natural cosmetics to trends, ideas, and the small everyday things that make life feel a little more beautiful. I’m also a bit of a hedonist and a true life enthusiast, someone who finds joy in good food, beautiful details, meaningful moments, and experiences that make everyday life feel rich. Books help me slow down, food brings me joy, and if you want to know where to eat, what to cook, or what’s trending, I’ll happily share.